Radio Commercials remain an effective advertising method. It is the #1 reach medium when paired with the right target audience. Radio is cost effective with the ROI showing 93% of Americans still tuning into radio weekly. Ask yourself is this true? Yes! This is due in part to the popularity of syndicated shows and conglomerates like I-Heart Radio. Listeners follow their favorite music and personalities when driving (new car drivers choose radio at a 10x higher share) and listening to their favorite social music services. Not to mention other platforms like podcasts and smart TVs.

According to the recently released RAB study, “Radio Drives Search,” research found that radio generated an incremental 7% lift in Google search activity. A listener hears the ad and looks it up. When the listener has heard the commercial a minimum of three times, and expresses interest in the product or service, he or she becomes a strong lead and convertible prospect.

Radio gives the opportunity for the traditional :15, :30, and :60 second commercials, but Show Studio and Segment Sponsorships are also available. The Pollock Group has excellent relationships which can lead to savings and earned media opportunities such as In-House and Call-In Interviews.

Our relationships with various media outlets can earn you Added Value Opportunities like it did for Mr. EJ, owner of EJ’s Auto. He was invited to be a guest on the morning show of a local radio station. During his segment, he talked about common mechanical failures, and participated in a Car Giveaway Promotion with the station.

Billboards have been around for a long time. Despite changes in technology, they have a strong and effective advertising reach.

These large exhibits have an extensive consumer reach. According to the American Driving Survey of 2018, almost every American (98%) travel by car at least once a month and averages approximately 224 miles each week. 71% of drivers look at billboards while operating their vehicle. 37% of them admit to looking at the same displays each time they see them.

The key to effective marketing is meeting your customers where they are. So many consumers are spending more time on the road and by strategically placing billboards in busy, high traffic areas, you will be doing just that. And as a result, your product or service will have the opportunity to be introduced to as many potential new clients as possible. Sounds Good? If so, The Pollock Group is ready to help you get started.

The internet plays a large integral part in our lives. We use it for shopping, education, entertainment, etc. Digital consumers spend an average of 2 hours and 26 minutes per day on social networks. Thirty-one (31%) percent say the world wide web is their source for purchasing products while twenty-eight (28%) use it to obtain information on new merchandise. Let’s face it! The internet is here to stay. So why not use it to get your product or service into the hands of over 2.14 Billion consumers? One of the quickest ways to reach your audience is through Social Media Advertising. It is the 4th ranking source for brand discovery.

With the use of targeted publicity, you can utilize Facebook, Twitter, and Instagram along with several others to find the exact consumer for your product or service. But the trick is to know where your audience is. The Pollock Group can help.

We will help you locate your customers and develop an effective advertising campaign catering to your specific audience, resulting in increased sales and brand awareness.

You may not believe it, but despite competition from HBO and Netflix, broadcast television is still considered a strong source for reaching large numbers of consumers during a short timeframe. Its effectiveness is partly because it continues to provide major network programming that maintains a large and consistent viewership. Also, with a market of 287.3 million viewers (eMarketer 05/2020), its audience is larger today than that of newspaper and radio.

When you promote your product or service on television, it will reach an immediate audience. Knowing who to promote your brand to will be a strong asset when placing your advertising buys. The Pollock Group will work to create a constructive marketing and advertising campaign that will assist you in creating a strong brand presence, developing and maintaining customer trust, while generating sales growth and increased revenue.

Events are a great way to introduce you to the consumer. Activities like a Business Open – House where customers get to be up close and personal with you, can create a wonderful opportunity for your business to foster relationships, and build trust. At the same time, potential clients get the chance to learn about your Brand, see your product in action, and walk away having possibly made a purchase and/or found a new place to shop long-term.

The Pollock Group realizes how important product awareness is to the survival of every business. That is why our team will use integrated marketing strategies to create and manage a coordinated campaign that will effectively generate interest in your merchandise and increase attendance at your event.

Branding is a very important step in creating awareness of your merchandise or service. Why? Because it lends credibility to your business. Consumers are more comfortable doing business with companies they are familiar with and can trust. One corporation that has been able to effectively promote its label is NIKE. Its logo is a symbol, but it identifies with consumers as a trustworthy company that provides quality products. What about your Brand? What does it say to your customers?

Do you need help with your messaging? If so, our team of specialists will help you create a brand identity with its own distinctive personality that will foster trust and confidence, distinguishing your product or service from the competition.

Promotional items represent your company’s branding message and reputation. They are used to encourage relationships with your current clients and publicize your business to new shoppers. After all, who would not love a nice tote bag? What about a coffee cup? Ink pen? Deciding what works best for your company’s image can be a daunting task. But you need not worry. Our team can help!

With the Pollock Group as your provider, you will have the opportunity to choose your gifts from an inventory of over 1 million competitively priced items. Your choices range from magnets, to backpacks to cups, etc. There is no item we cannot provide.

Website Advertising is a great way for all businesses to create and maintain brand awareness and find new customers. A website solidifies the status and integrity of a business. Consumers can be suspicious of businesses who do not have a website presence. And when building a brand, you do not want your company to be associated with doubt and skepticism. That is why it is important to incorporate a website into your marketing plan.

An attractively designed website that is clear, concise, up-to-date, and well organized will attract consumer interest, thereby initiating the opportunity for new clients.

Our Website Development Team understands the importance of having an effective website. So, rest assured the team will work diligently to create an online presence for you that will be second to none.